According to Taiwanese website Digitimes, Windows 8 based tablet PCs might be priced as high as US $599 to $899. This information is obtained from their anonymous sources within notebook PC vendors. It is reported that Windows and Intel are unwilling to drop costs to suppliers. According to sources, Microsoft and Intel are against dropping prices for Windows 8 software and Clover Trail processor as this strategy could damage their pricing ability in the PC market and reduce their margins.
A price range of $599 to $899 brings Windows 8 tablet’s price in line with an iPad. But it might be a risky bet as consumers have shown less inclination in lapping up rival tablets that are this much pricy. HP Touchpad’s fiasco is still fresh in many people’s memory. Add to that the stupendous success of Amazon Kindle’s Fire that is selling like hot cakes at $199 and many cheap Android tablets lined up for release.
Our previous post mentioned about a survey where a maximum of 38% voted that they are comfortable to buy a Windows 8 tablet if it is priced in range of $200 to $399. Only 16% of users were ready to shell out more than $599. A price range of $599 to $899 for a convertible touch screen notebook running on a full blown license of Windows 8 will be a steal. But paying this much for a toned-down Windows 8 tablet might be too much. It will not help Microsoft in cutting down Apple’s market share. Equally it might prove to be a bad move for Intel as PC vendors will cut costs by completely shifting towards ARM processors from Qualcomm, NVidia and Texas Instruments. Let us hope that either the rumors are untrue or better sense prevails among the executives of Microsoft and Intel.
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