Dell is betting big on Windows 8 for capturing the tablet market. It feels that Windows 8 is its best bet in taking on Apple’s iPad. Michael Dell, the company’s founder-CEO said that Dell is “very aligned with Microsoft around Windows 8″. At the Dell World 2011 in Texas, he was hinting that Dell will announce a wide variety of products based on Windows.
Dell is not ready yet to write off Android as a failure in tablets, but he thinks that “Android market has not developed as per initial expectations”. The mature ecosystem associated with Microsoft products is one of the reasons for Dell going in favor of Windows 8. “Within the $3 trillion industry that we are in, the consumer business is worth $250bn”, he pointed. He said that Dell is much more focused on providing a complete set of solutions to customers, including the device, but they are not really focused on the device. In a way, this means offering enterprise users what they want – i.e. products which fit in with their existing infrastructure and investments. And here Windows 8 scores better than Android. Steve Felice, chief of Dell’s consumer business clarified that they were testing consumer reaction and behavior during the series of product launches of Dell Streak line of tablet PC’s.
But doubts around Android don’t necessarily translate into success for Windows Phone. Recently a word leaked that Dell had cancelled its plans to launch Windows Phone WP7 Mango devices and it has no new plans at the moment also. Dell was also missing in the ‘Windows Phone partners’ list announced by Microsoft. The OS wars on these new devices are getting hot.
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